BEC第六组(09公管)-Case2.pptVIP

Situation Task Action Result S ? T ? A? R Situation： The widening gap between supply and demand of skilled recruits led to the creation of a recruitment marketing team within British Airways at the beginning of the 1990s. Task: To promote BA as a first-choice employer and to extend the company’s customer-focused approach to the recruitment field. Action: establish quality standards develop training programs for line managers develop a recruitment advertising style and so on Result: build up a flexible and capable workforce 1. Strategy 2. Human resources planning 3. Recruitment a plan of action for achieving an objective Strategy ※ Enterprise strategic planning The blueprint for the enterprise’s future development and strategic target. The evaluation about the macroeconomic environment and industry development influence on the enterprise. The analysis of the enterprise’s status. Enterprise strategic planning HRP for shorten A systematical strategy planning. Focus on preparing human resources, analyzing the demand, and formulating personnel policies. Predicting the future supply and demands. Human resources planning The?process?of identifying and hiring the best-qualified?candidate?(from within or outside of an?organization) for a?job?vacancy, in a most timely and?cost?effective?manner. Recruitment HRP is formulated according to ESP. HRP finally is used for serving ESP. Enterprise’s strategic target is the standard of HRP’ s implementation. The allocation of human resource is to achieve strategic target. The recruitment is based on the human resources planning and strategy of the enterprise. Relationship ESP Business growth requires professional staff. Demand Supply Satisfy the needs Reduce the cost Work-class carrier ---- Flexibility Capability HRP HRP A workforce of 50,000 employees Recruit 5,000 people each year Recruitment Recruitment team (90 members) 72