Crafting Messages for Electronic Media参考.ppt

Prentice Hall, 2008 Business Communication Essentials, 3e Crafting Messages for Electronic Media Media for Brief Messages Media for Brief Messages E-Media vs. Print Media E-Mail in the Workplace Three-Step E-Mail Process Planning Business E-Mail Writing E-Mail Messages Completing E-Mail Messages Instant and Text Messaging Business IM Benefits Business IM Concerns Three-Step IM Process Effective Workplace IM Effective Business Blogs Using Blogs in Business Three-Step Blog Process Using Podcasts in Business Three-Step Podcast Process The Podcasting System Collaborating on Wikis Forgo traditional expectations Edit and improve each other’s work Use templates and formatting options Apply the appropriate tools Practice in the “sandbox” Three-Step Wiki Process For both routine communication and exchanges during online meetings, IM is now widely used throughout the business world and is beginning to replace e-mail for internal communication in many companies. Business-grade IM systems offer a range of capabilities, including basic chat, presence awareness (the ability to quickly see which people are at their desks and available to IM), remote display of documents, video capabilities, remote control of other computers, automated newsfeeds from blogs and websites, and automated bot capabilities. Although they perform the similar function of nearly instantaneous communication between devices, IM is primarily a computer-based technology, whereas text messaging is primarily a phone-based technology. (Of course, as often happens, continuing innovation blurs the lines between technologies, and now you can send a text message to a phone from your computer and so on.) Text messaging is beginning to find applications in business. In addition to person-to-person communication between colleagues, text messaging is taking off in such areas as marketing (alerting customers about new sale prices, for example) and entertainment (such as letting viewers predict the outcome of