Exclusive Preview of AMG Models参考.ppt

Contents Objective Overview Venue Design Unveiling Moment Program Rundown Performance Timetable Quotation Team Structure Why Betterway Objective Launch for the three new AMG Models (SL55AMG, CLS63AMG, SLK55AMG) with a exclusive and impressed unveiling ceremony Provide an extraordinary opportunity to the potential customers of AMG in China to firstly experience the three products of AMG Present the high performance and quality of AMG products Create the platform among the MBCL, AMG, their Chinese dealers and customers Overview Theme: Exclusive Preview of AMG Models – SL55AMG, CLS63AMG, SLK55AMG (“first in China to see these cars”) Date: 5pm – 7pm, Oct. 5th, 2007 Venue: Shanghai Tian’an AMG showing room Format: Cocktail Reception Attendant: around 200 pax 90 MB customers 75 dealers 10 MBCL executives KV Design Theme Development (Backdrop, Outdoor flag) PG costume Model’s Dressing 1 Model’s Dressing 2 Model’s Dressing 3 (option 1) Model’s Dressing 3 (option 2) Model’s Dressing 3 (option 3) Floor plan (overall) Outdoor View Reception 1 (for welcome signing up)  Entrance Speech Stage with Screen Car Display (option 1) – double mirror effect Car Display (option 1) – double mirror effect Phases Welcome Area Inside of the Show Room (before the unveiling moment) Speech Stage Unveiling Moment (‘cont.) Unveiling Moment (‘cont.) Unveiling Moment (‘cont.) Unveiling Moment (‘cont.) Unveiling Moment (‘cont.) Unveiling Moment Catering (provided by Westin Shanghai) Ending, Good bye Gift Distribution Program Rundown MC Candidate：花蕾 姓名: 花蕾 身高: 165CM 学历: 英语专业本科毕业 曾主持节目: 扬州电视台英语节目 English Host for Yangzhou TV 上海电视台英语新闻主播 English Host for STV (Shanghai TV) Editor and Host for “City Beat” 现主持栏目: 《City Beat》 主持兼编导。 Height: 170cm Weight: 52kg 经历: F1活动礼仪 《色戒》特邀演员 摄影摄像团队 (推荐1) 该精英团队隶属上海ＳＭＧ，摄影制作等都是由资深的摄影师、有丰富经验娴熟的设计师，共同排列组成了这套班子。制作出强劲有力、更贴切的、针对性强、视觉冲击力强大、具有专业艺术水准来确保拍摄到的作品能充分表现产品的卖点以及质感、色彩、细腻度等在作品中准确的表现。 现场活动拍摄经验丰富，有很强的团队精神和优秀的专业水平，拍摄过多个大型活动，包括ＳＭＧ的文艺活动，大众汽车，乐