Managing Retailing, Wholesaling, and Logistics参考.ppt

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2018-03-15 发布于贵州
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Managing Retailing, Wholesaling, and Logistics参考.ppt

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Managing Retailing, Wholesaling, and Logistics参考

MARKETING MANAGEMENT12th edition Chapter Questions What major types of marketing intermediaries occupy this sector? What marketing decisions do these marketing intermediaries make? What are the major trends with marketing intermediaries? Retailing Table 16.1 Major Retailer Types Specialty store Department store Supermarket Convenience store Discount store Off-price retailer Superstore Catalog showroom Levels of Retail Service Self-service Self-selection Limited service Full service Nonstore Retailing Direct selling Direct marketing Automatic vending Buying service Major Types of Corporate Retail Organizations Corporate chain store Voluntary chain Retailer cooperative Consumer cooperative Franchise organization Merchandising conglomerate Retailers’ Marketing Decisions Target market Product assortment Service/store atmosphere Price Communication Location Retail Category Management Retailer Services Mix Prepurchase services Postpurchase services Ancillary services Location Decision General business districts Regional shopping centers Community shopping centers Strip malls Location within a larger store Indicators of Sales Effectiveness Number of people passing by location Percentage who enter store Percentage of those who enter who also buy Average amount spent per sale Trends in Retailing New retail forms and combinations Growth of intertype competition Competition between store-based and non-store-based retailing Growth of giant retailers Decline of middle market retailers Growing investment in technology Global presence of major retailers Wholesaling Functions Selling and promoting Buying and assortment building Bulk breaking Warehousing Transportation Financing Risk bearing Market information Management services and counseling Major Wholesaler Types Merchant Full service Limited service Brokers and agents Manufacturers Specialized Wholesalers’ Marketing Decisions Target market Product assortment Price Promotion Place Market Logistics Planning Deciding on the com