电子商务技术前沿课件.ppt

Advanced E-Commerce Technology Wei Guiyi 2007-3 PLAN Course objectives, pedagogical approach, evaluation, teaching material Definition of e-commerce Advance technologies in e-commerce Issues and Trends Premise 1:  Client that uses an ATM Consumer that consults the BMW site before buying his car at the dealer Consumer that buys a book (or a patio chair) at Amazon’s Electronic Data Interchange between two firms An industrial buyer that consults Mediagrif’s web site Consumer that receives a text message from a company on his cell phone. Teenagers that exchange MP3 files on a P2P network on Internet Internet Penetration by Region Internet World Stats On-Line Retail Sales See US Department of Commerce Survey (/mrts/www/ecomm.html) Premise 2: E-Commerce can radically transform ways of doing business Chain Reaction Supermarket Location The Deal Hackers Global Impact See E-Biz Strikes Again, Business Week, May 10, 2004 Books Travel Music Jewelry Checks Telecom Hotels Real Estate Objectives Objectives PEDAGOGICAL APPROACH Pedagogical approach: Each class is focused on one case (Amazon, Dell, Google, E-Bay) Case discussion, some lectures, short student presentations related to the case, Use Sharepoint to support the course Use of e-commerce technology The e-commerce phenomenon E-Commerce Definition Electronic transactions between a firm and its clients and suppliers ANY exchange between economic agents includes an informational component and consequently has e-commerce potential… search for and exchange of information negotiation signing of commercial agreement recording of, payment of and follow-up on transaction after-sales service etc. E-commerce: 1st characteristic Type of Network Private Networks (ATM, EDI, Telephone networks) Internet E-Commerce: 2nd characteristic When does the interaction take place Before the sale Sale transaction itself After the sale E-Commerce: 3rd characteristic Completely automated (EDI between two companies using Internet) E-C