中国乘用汽车客户需求研究设计篇.ppt

多种方式、不同区域、不同用途的储物空间 Storage space in multi ways, multi area with multi functions 功能配置与人性化设计 Feature and Ergonomical Design 中国乘用车客户需求 (设计篇) Study on Chinese Customers’ Needs of Passenger Car (Design) Ford iosis Concept LED灯具、AFS系统 带LED的侧转向灯（后视镜） Door mirror with LED 汽车灯具 Lamps 功能配置与人性化设计 Feature and Ergonomical Design 中国乘用车客户需求 (设计篇) Study on Chinese Customers’ Needs of Passenger Car (Design) 电动操控行李箱开关 Trunk open button Engine Start Button 倒车雷达 Back-car radar 电子控制和其他 Elec. and others MP3接口 蛇形变速操纵 （自动档操作形式Step-Gate） Step-gate shift 功能配置与人性化设计 Feature and Ergonomical Design 中国乘用车客户需求 (设计篇) Study on Chinese Customers’ Needs of Passenger Car (Design) 高档车后座乘客用工作台和腿垫 Worktable and leg-mat in the rear of luxury car 大型天窗(双天窗) Big scale panoramic sunroof (double sunroof) 汽车天窗和后座的豪华配置Panoramic sunroof and luxury features in the rear 功能配置与人性化设计 Feature and Ergonomical Design 中国乘用车客户需求 (设计篇) Study on Chinese Customers’ Needs of Passenger Car (Design) 色彩与材质 Color and Material 中国乘用车客户需求 (设计篇) Study on Chinese Customers’ Needs of Passenger Car (Design) 内饰的颜色主流倾向仍接受深浅双色搭配。深色为深褐色或更深（黑色）,浅色为米黄色（暖色系），注重温馨、素雅的心理感觉 材质注重手感、触感、柔软、舒适 对座椅面料的材质选择更倾向于皮质 Mainstream tune of interior tends to be a match of dark and light color, such as dark brown and beige focusing on the environment of comfortable and warm Material selecting concentrates on touch feelings which should be soft and comfortable Prefer leather seat material 色彩与材质 Color and Material 中国乘用车客户需求 (设计篇) Study on Chinese Customers’ Needs of Passenger Car (Design) 中国乘用车客户需求研究 (设计篇) Study on Chinese Customers’ Needs of Passenger Car (Design) 本分析是基于“中国一、二级城市和中高级/中级/中低级细分市场客户”的基础上提出的 Area Range: based on the information from Chinese 1st, 2nd class cities (more developed) Car Range: Mid-lower / Mid / Mid-upper 中国人的 DNA 和汽车设计策略 Chinese DNA and Car Design Strategy 形态设计 Styling . “图形”设计 Graphic Design . 尺寸与比例 Dimension and Proportion . 形与面设计 Form and Surface Design