跨文化商务交际Wk4_Intercultural_Business_Communication教材教学课件.pptVIP

Intercultural Business Communication Week 4 Contents Value Cultural Patterns - Hofstede - Trompenaars - Kluckhohn Strodtbeck - Edward Hall Priorities of Value Culture Priorities of Values American Equality Freedom Openness Self-reliance Cooperation Russian Family Freedom Self-reliance Openness Possessions French Self-reliance Freedom Openness Relationships Time Japanese Relationships Group harmony Family Freedom Cooperation Korean Family Cooperation Relationships Group harmony Spirituality Arab Seniority Spirituality Reputation Family Authority Chinese Equality Freedom Family security Group harmony Cooperation Hofstede’s Cultural Dimensions Individualism vs. Collectivism - the most widely researched - Chinese: 个体主义（个人/自私） Individualism indicates the extent to which a society is a loosely knit social framework in which people are supposed to take care of only themselves and their immediate families. Collectivism (集体主义） - common interests, conformity, cooperation interdependence Collectivism indicates a tight social framework in which people distinguish between in-groups out-groups and expect their in-group to look after them Hofstede’s Cultural Dimensions Hofstede’s Cultural Dimensions In-group Immediate family Extended family Relatives Acquaintances Friends Classmates Colleagues Out-group People who are basically strangers People who only have business relationships with you People who are not close to you Hofstede’s Cultural Dimensions Attitudes Behaviors Individualists Collectivists Social values Self Group members Relationships with group members Competition Cooperation Speak your mind and tell the truth Maintain harmony and avoid confrontations Term: “I” Term: “We” Follow universal rules Fulfill obligations to in-group members Relatively little difference in behavior toward in-group out-group members Big difference between in-group and out-group behaviors Less intimate with in-groups less hostile to out-groups More in