跨文化商务交际Wk5_Cross-cultural_Communication教材教学课件.pptVIP

Cross-cultural Communication 4th ~ 5th Week Contents Culture Review - Nature of Culture - Layers of Culture - Variables of Culture Culture Dimensions - Kluckhohn Strodtbeck - Trompenaars Hampden-Turners - Hofstede - Hall - Triandis - Schwartz Definition National Culture - Nations distinguishable from each other by language, religion, ethnic or racial identity and, above all, by a shared cultural history. - All those distinguishing characteristics blend into a national culture. - National culture influences family life, education, organizational culture and economic and political structures. - Sense of belonging Definition Aspects of culture - Values and Beliefs - Communication (verbal Nonverbal) - Norms of behavior - Customs - Art, music, dance, sport, etc Nature Be shared Be learned Be adaptive Be Universal Be diversified Layers Culture as an Iceberg - Visibility Invisibility Culture Onion - Core Culture Layers Functional-level Culture Variables kinship Education Economy Politics Religion Association Health Recreation Dimension (1) Hofstede (1990s) - Power Distance - Uncertainty Avoidance - Individualism - Masculinity - Long/Short Term Orientation Extent to which the less powerful members of institutions and organizations within a country accept that power is distributed unequally e.g. USA/UK/Can High/Low Power distance Low- interdependence, support sharing High- obedience and following e.g. China /Indonesia/Malaysia Cultural Dimension- Power Distance Power Distance vs Individualism Netherlands 38 Switzerland 34 United kingdom 35 Finland 33 Sweden 31 New Zeeland 22 Denmark 18 Israel 13 Austria 11 Malaysia 104 Panama 95 Venezuela 81 China 80 Arab Countries 80 India - West Africa 77 Yugoslavia 76 Arab world 38 Chile 23 China 20 Taiwan 17 Indonesia 14 Colombia 13 Venezuela 12 Equator 8 Long-term orientation- extent to which traditions and long-term commitments are perceived as