微信营销对消费者行为的影响研毕业论文中英翻译.docx

文献出处：JAvery.TheResearchofWechatMarketingtoCustomers’Behavior[J].International journal of business and social science, 2016,5(6).原文TheResearchofWechatMarketing to Customers’BehaviorJAveryAbstractThe progress of science and technology promote the development of thesociety.With the continuous development of information technology, human beings usheredinaneweraof mobile Internetera. Withtheadventofthe era of mobile Internet,smart phones, tablets, become an indispensable tool in peoples life. All kindsofintelligent software with the help of mobile phones, tablets and other terminalalsobecome many Peoples Daily partners.WeChat appeared to pull into thedistancebetween people, not only of its many excellent function was found by enterprises, theuse,moreandmorecompaniesspenda lotofmoney,manpowerandmaterialresources to participate in the WeChat marketing, to communicate with consumers,byWeChat influence consumerbehavior.Keywords:WeChatmarketing,consumerbehavior,andbuyingdecision1 IntroductionWith the coming of the age of the Internet, all kinds of application softwarewiththehelpofmobilephones,tabletintopeopleslives.Oneofthesoftwareisusingtencent platform quickly has many users, it is WeChat.WeChat appeared to pull intothedistance between people, not only of its many excellent function was foundbyenterprises,theuseof,thisraises WeChatmarketing craze. In early 2013, WeChatonly 300 million breakthrough in 2 years the number of users, developmentspeedgreatly exceeded the microblog.At the end of 2014, tencent WeChat global number ofregistered users has exceeded 600 million, of which more than 440 millionactiveusers.WeChat become zero sheep in the mobile instant messaging, the downloadsandthe number of users in the world, formed the world , where the Chinese haveWeChat.After its launch overseas version, due to its excellent function also received a lot ofusers in the west. The rapid development of WeChat pull into the miles of space thatintervenebetweenamanandatt