我国饭店康乐现状分析及对策探讨 外文推荐.doc

ROLE OF SOCIAL MARKTING IN LEISURE AND RECREATION MANAGEMENT Bright, Alan D Consistent with the social welfare philosophy of park and recreation, much work has been done to identify the benefits of leisure and incorporate them into recreation management. The benefits of leisure constitute all aspects of human existence; including psychological (e.g., improved self-concept, reflection of personal values, peak experiences), psychophysiological (e.g., cardiovascular health, disease control, mental and physical restoration), sociological (e.g., promotion of community stability, family solidarity, cultural identity), economic (e.g., employment, income, reduced health care costs), and environmental (e.g., preservation/conservation). These benefits should not accrue only to those who can afford to participate in activities and/or actively seek them out. Leisures potential to improve the quality of lives of individuals with mental and physical disabilities as well as at-risk youth, adults, and families speak to the potential that recreation has for social welfare. Making the benefits of recreation available to the public requires that individuals, heads of households, and community leaders are aware of and buy-off on the benefits of specific programs. The job of recreation professionals is not only to provide opportunities for achieving benefits, but to get the word out. Unless each of us promotes and articulates the benefits of leisure, the tremendous value that parks and recreation adds to human welfare will never be recognized and appreciated fully outside the leisure profession (Driver 1998, p. 26). These benefits are understood by leisure professionals, academicians, and students, but experiencing of the benefits by the public at large as well as special populations will not reach its full potential without techniques designed to educate, and influence the public regarding available opportunities. To plan, develop, provide, and communicate recreation opportunities, an