会展英语专业词汇整理汇总.docVIP

1. Background and Fundamentals 背景和基础知识 2. Trade Fairs Exhibitions 贸易展和展览会 3. Definitions and types of fairs exhibitions贸易展和展览会的定义和类型 4. Fair organizers 展会组织者 5. The Marketing Functions of Fairs Exhibitions贸易展和展览会的市场营销功能 6. Promoting, Launching, and Selling 促销宣传，新产品的发布和销售 7. Assessing, Learning, and Interacting 评估，学习和互动 8. Return on Investment 投资回报 9. Journeying traders 商务旅行者 10. bazaars 集市 11. itinerant locations 流动的场所 12. permanent places 永久的/固定的场所 13. Fair Industry 集市产业 14. a permanent fair centre 永久的交易中心 15. fair 展览会 16. cash-and-carry products 现购自运 17. the Leipzig fair 莱比锡展 18. direct sales 直销 19. Sample Fairs 样品展 20. consumer goods 消费品 21. a specific theme 具体的主题 22. specialized fairs 专业展 23. temporary marketplaces 临时交易场所 24. sales and marketing tools 销售和营销工具 25. communications media 沟通媒介 26. market events 市场活动 27. a specific duration 具体的持续时间 28. industry sectors 产业部门 29. sell it on the basis of samples 看样订货 30. trade and business visitors 贸易观众 31. the general public 普通观众/公众 32. UFI （=Union of International Fair） 国际展览联盟 33. criteria 标准 34. an international trade fair/exhibition 国际展 35. foreign exhibitors 国外参展商 36. exhibitors 参展商 37. foreign visitors 国外观众 38. the manufacturing industry 制造业 39. trade fairs/exhibitions of consumer goods 消费品展 40. the public and end-consumers 公众和终端客户 41. a specialized trade fair/exhibition 专业展 42. a general trade fair/exhibition 综合展 43. a corporate exhibition 公司展 44. virtual fairs 虚拟展 45. physical fairs 实物展 46. the exhibition ground 展览场地 47. the exhibition halls 室内展厅 48. independent organizers 独立主办方 49. exhibition space 展览场地 50. not-for-profit federations or association非盈利联盟或行业协会 51. fairground owners 场馆方 Exhibition Subject 展会主题 Exhibition Concept 展会概念 Exhibition Results 展会结果 Exhibition Profitability 展会收益率 trade associations 贸易（行业协会） supporting partner 支持方 product groups 产品组 the frequency of the event 活动频率 the target groups目标群 the terms and conditions for exhibiting 参展合同条款 opening hours, 开放时间 set-up and dismantling times,布展与撤展时间 t