海尔人力资源开发战略研究精选.doc

本科毕业论文 海尔人力资源开发战略研究 学 院 经济管理学院 专 业_ 工商管理 ___ 年级班别_ _ 学 号 学生姓名 指导教师 2007 年 6 月 15 日 摘 要 海尔集团是在1984年引进德国利勃海尔电冰箱生产技术成立的青岛电冰箱总厂的基础上发展起来的国家特大型企业。在总裁张瑞敏提出的“名牌战略”思想指导下，海尔集团通过技术开发、精细化管理、资本运营、兼并控股及国际化，使一个亏损147万元的集体小厂迅速成长为中国家电第一名牌。 首先，本文将概述海尔的人力资源开发战略的背景及内容。 其次，本文将随着对海尔人力资源开发战略每个细节的分析引出其带来的优势和劣势。 最后，本文将对海尔人力资源开发战略的不足之处提出几点建议。 关键词：海尔，人力资源，战略 Abstract Haier Group is a large national enterprise of super grade developed from the Qingdao Refrigerator Parent Factory which founded based on the introduction of the manufacturing technology of the Germany Libor Haier Refrigerator in 1984.Under the guidance of the “Brand Strategy” idea brought forward by the CEO of Haier,Zhang Rui Min,Haier rounded into the top of the Chinese Household appliances rapidly from a collective factory to the bad of 1.47 million yuan through the exploitation of technology,fine management,capital handlization and internationalization.Moreover,Haier’s strategy of exploiting human resources also provided necessary power for the development of it.However,the human resources exploiting strategy of Haier suffers oppugn of some experts which reseaches this topic.Thus in this dissertation,I will analyse the advantages and brought by the Haier’s human resource exploiting strategy,and give some suggestions about the amelioration of the strategy. In the first part,I will generalize the background and content of the Haier human resources exploiting strategy. In the second part,I will tell the advantages and disadvantages of the human resource exploiting strategy after analycis of it. Finally,I will give some suggestions aiming at the disadvantages of the strategy. Key words: Haier, Human Resource, Strategy, 目 录 1 绪论………………………………………………………..………………………1 1.1 选题背景及意义…………………………………………………………….1 1.2 国内外研究状况…………………………………………………………….1 1.2.1 国外文献围绕人力资源开发的主要观点…………………………1 1.2.2 国内文献围绕人力资源开发的主要观点…………………………3