珠三角产品品牌经营策略分析 本科毕业设计精选.docVIP

本科毕业设计（论文） 珠三角产品品牌经营策略分析 学 院 经济管理学院 专 业 工商管理 年级班别 学 号 学生姓名 指导教师 年 月 日 摘要 现代社会中，品牌是一个非常重要的社会经济现象。消费者依赖品牌来辨别、选择产品和服务，甚至依靠品牌表现自身的品位、价值观和感情取向。制造商或服务商则通过品牌来传达产品质量、感情以及价值取向等诸多内容，以赢得顾客的忠诚和自身的长远发展。不仅如此，越来越多的非营利机构也采取了品牌化的做法，积极塑造自身的品牌形象，以求利用强大的号召力实现自身的目标。近年来，珠三角企业发展迅速，已成为社会主义市场经济的重要组成部分，但这些企业寿命短暂、发展质量堪忧。造成这种现状的主要原因是市场经济不发达、对重视不够企业建设应统一指导和规范、全面构建整体框架完善企业，保证的质量，对于有着非常重要的意义。本文对当前企业存在的问题，等做一定的探索和研究 Abstract Modern society, branding is a very important socio-economic phenomenon. Consumers rely on brand names to identify, select products and services, and even rely on their own brand performance grade, values and emotional orientation. Manufacturers or service providers through brand names to convey the quality of products, feelings and values and many other content, to win the loyalty of customers and their long-term development. Moreover, the growing number of non-profit agencies have taken a branding approach and actively shaping its own brand image, to the use of the powerful appeal of achieving its objectives. In recent years, the rapid development of the Pearl River Delta(PRD), the socialist market has become an important economic component, However, these enterprises short life expectancy, quality of the field. The causes of this state of the market is mainly due to economic underdevelopment, inadequate attention to the brand, corporate brand strategy is not perfect and unreasonable to maintain brand ineffective implementation useless. Enterprises in the Pearl River Delta as a brand-building strategy should be unified guidance and norms, the overall construction of a comprehensive framework, a sound brand strategy, Brand guarantee the quality, for the development of enterprises and improving the economic efficiency of enterprises have a very important significance. This paper is intended to present the PRD enterprises in the region of brand strategy, especially for enterpri