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2016全球游戏市场趋势报告.pdf

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2016 GLOBAL GAMES MARKET REPORT AN OVERVIEW OF TRENDS INSIGHTS TABLE OF CONTENTS 1. Introduction 3 2. Key Global Trends 5 3. The Global Games Market Per 9 Region, Segment Screen 4. Regional Overview 14 5. The Next Step 22 About Newzoo 24 2016 GLOBAL GAMES MARKET REPORT AVAILABLE NOW 1 INTRODUCTION INTRODUCTION KEY HIGHLIGHTS FROM OUR JUST-LAUNCHED GLOBAL GAMES MARKET REPORT 2016 GLOBAL GAMES MARKET REPORT This year marks the fifth anniversary of Newzoo’s annual Global Games Market Report. Earlier this year, we rebranded and introduced a new team structure to reflect our ambition to be the leader in three areas: Games, Esports and Mobile intelligence. This year’s report summarizes the results of our continuous efforts to combine many proprietary and external sources of data into a comprehensive overall view of the global games market. The report aims to provide a clear global perspective of the games market, including expected growth rates for individual regions, market segments, screens and key countries for the period 2015-2019. This light version of the report provides some high-level insights on the key trends driving our industry, along with global and regional breakdowns and projections. 4 KEY GLOBAL 2 TRENDS GLOBAL, MOBILE PC/CONSOLE TRENDS KEY GLOBAL TRENDS GAMES EVOLVE TO THE ULTIMATE FORM OF ENTERTAINMENT 1. MEDIA COMPANIES EMBRACE ESPORTS