大学生消费现状研究本科论文文章.doc

东北农业大学学士学位论文 学号：大学生消费现状研究 学生姓名： 指导教师： 所在院系： 所学专业： 研究方向： 东 北 农 业 大 学 中 国?哈尔滨 2013年 5 月 Bachelors thesis of Northeast Agricultural University Number:Study on the Current Situation of College Students Consumption Name: Supervisor: Departments: Speciality: Research direction: 摘要 如今，大学生的消费状况已成为社会中的一个热点问题，作为特殊的消费群体，大学生的消费现状存在着一定的特征。本调查旨在进一步了解大学生的消费心理，熟悉大学生的消费结构，挖掘潜在的问题并提出相应的改善措施。通过对调查结果的分析和对周围同学们的观察，我们发现，大多数大学生的消费现状是较合理的，消费内容呈多元化发展，从消费额上来看存在着一定的贫富差异存在的问题是，有一部分大学生出现盲目消费，攀比消费等不正确的消费心理和消费行为。因此，形成更好的消费氛围，树立大学生科学合理的消费观是十分重要的。 关键词：大学生 消费现状 调查 对策 Study on the Current Situation of College Students Consumption Abstract With the further deepening of reform and opening up further development of social production, our peoples income and living standards has been significant growth in consumer attitudes are also accompanied by a dramatic change.Consumer groups, showing a variety of development, gradually grew up 80, 90 emerging consumer forces. Special consumer groups as a society, the contemporary college students affected by the impact of the dual factors of traditional culture and western consumerism, showing a new view of consumption characteristics, and they shape consumer attitudes and training directly affects the formation and development of its worldview. Therefore, the backdrop of a harmonious society, concerned about Chinas contemporary Consumption of Students grasp the general characteristics of training students to establish a correct concept of consumption, has become a topic of common concern in the current. In this paper, the status quo of the Contemporary College Students view of consumption analysis, while certainly a contemporary college students there is a rational consumer also pointed out that contemporary college students in view of consumption as well as all aspects of family, social, school factors that impact on them, concern consumption of Students, take advantage of their co