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BIOFACH 2013
NORTH AMERICA
DATE FEBRUARY 14, 2013 PRESENTED BY MATTHEW HOLMES
OTA and COTA
Shared mission is to promote and protect the growth of organic
trade to benefit the environment, farmers, the public and the
economy.
OTA and COTA envision organic products becoming a significant
part of everyday life, enhancing peoples lives and the
environment.
OTA leading voice for the organic trade in the United States,
representing over 6,500 organic businesses across 49 states.
COTA represents the Canadian trade and supply chain
OTA and COTA have distinct Boards of Directors, democratically
elected by membership, and a formal affiliation partnership.
market overview
market growth: 2012
• The World of Organic Agriculture shows us that in 2011, the North
American market represented nearly half of the $62.8 Billion in sales
• OTA is conducting its annual survey of the organic industry, with expected
release in May 2013. At this time, the U.S. organic industry estimate is the
US market will be valued at $35 billion,10-11% growth
• COTA is conducting the first full market assessment and consumer
behaviours study of Canada since the Government regulated organic in
2009. COTA estimates the Canadian market will be $3 billion, 15%
growth from 2010 (7.5% annual growth).
.
Industry
2011 U.S. total sales
Category 2011 Sales 2011 Growth
Organic Food 29,220 9.4%
Organic Non‐Food 2,195 11.2%
Total Organic 31,415 9.5%
2011 U.S. categories
Canadian leaders Soya drinks $47.3M
Milk $37.2
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