大数据时代的数据货币化.pdf

Data Monetization in the Age of Big Data Harnessing the potential of Big Data seems to be on the agenda of every mobile operator—and rightly so. In today’s climate of convergence, in which new technologies and networks are blurring industry lines, the mobile phone has become the hub of insight into consumer behavior. The volume and richness of the Not surprisingly, operators How can mobile operators best data now uniquely accessible today are talking about when approach this new territory? to mobile providers—whether and how to tap into this data What are the opportunities in the form of transactions, and what to do with it. In and challenges? And how can inquiries, text messages or particular, they want to know operators shape new business tweets, GPS locations or live how to monetize it: how to models to monetize their video feeds—offers a veritable sort, analyze and manipulate Big Data? gold mine of insights and the data and put it to use. This applications. And even as holds true not only for internal mobile phones have become applications, but increasingly the primary device through for building new revenue which consumers get their streams or collaborating on information, those very same external applications with devices have begun to facilitate third parties as well. new types of information, including extremely precise, real-time, geolocation information. Data Monetization in the Age of Big Data 1 2 Data Monetization in the Age of Big Data The Data Opportunity Analyzing and employing customer data FIGURE 1. A Number of Forces Are Converging to Create Conditions Ripe for Data Monetization is nothing new. Traditional sources of