感觉还是知觉—影响消费者购买行为的心理因素辨析.docVIP

感觉还是知觉—影响消费者购买行为的心理因素辨析 Feeling or Perception Analysis of the Psychological Factors Influence Consumer Buying Behavior Xiaoying Xu Shandong Administrative Institute, Ji’nan Email: xxiaoying@1634#ff66ff Received: Jan. 22nd, 2013; revised: Jan. 24th, 2013; accepted: Feb. 19th, 2013 Abstract: This paper proposes some different points of 6#00aa00view about the general expression of the psychologi- cal factors that influence consumer buying behavior in marketing materials. The article maintains that when consumers make purchasing decisions, the feeling is more important than perception