会展实务课件英文版Practice of Exhibition Conference.ppt

Practice of Exhibition Conference By William Lau Practice of Exhibition Conference Course 1 Practice of Exhibition Conference Introduction： Greeting My name: William Background: near 5 years of work experience in the trading and manufacturing corporations. Contact: QQ: williamhk@ Tel: 139 22 439 439 Practice of Exhibition Conference Briefing of the course The Assignment and Grouping The Practice The Assessment What’s MICE? Prospect of the MICE industry What position may you serve in? Practice of Exhibition Conference The Assignment and Grouping You will be divided into groups and accomplish some group assignments. Form groups of 4-6 people Vote a group leader, who will have some extra points added. Practice of Exhibition Conference The Practice Go visit some exhibitions Organize a campus goods trading exhibition. Watch some exhibition video clips. Practice of Exhibition Conference The Assessment PPT, Daily Assignment 60% Classroom performance 10% Final assignment 30% Practice of Exhibition Conference 1.1 What’s MICE? Definition of MICE Categories of MICE Practice of Exhibition Conference 1.1 What’s MICE? 1.1.1 Definition of MICE MMeeting IIncentive tour CConference EExhibition/Exposition/Fair/Show EEvent Practice of Exhibition Conference 1.1 What’s MICE? 1.1.2 Categories of exhibitions According to the nature According to the content According to the scale According to the time According to the place According to the form Practice of Exhibition Conference Prospect of the MICE industry Discussion QA What position may you serve in? Discussion QA Practice of Exhibition Conference 1.2 The subjects of Exhibition 1.2.1 The organizer 1.2.2 The contractor 1.2.3 The exhibitor 1.2.4 The audience 1.2.5 The service supplier 1.2.6 Connection between the subjects Practice of Exhibition Conference 1.3 Management organizations of exhibitions and exhibition rules 1.3.1 Management organizations of exhibitions 1) UFI 2) B