品牌营销英文附录.doc

哈尔滨商业大学毕业论文 　 附录Ⅰ 学 院 管理学院 专 业 市场营销 班 级 市场一班 　　 指导教师 ××× 学生姓名 ××× 2010年6月9日The Brand Marketing 20th Century Modern Marketing Management Theory is the most rapidly developing economic management disciplines, the most far-reaching impact a discipline? It is not only affects the economic management of the development of theory, the more important it is a direct impact on the national marketing practice. This is a subject which can not be compared with other economic management. Marketing now generally believes the market economy, but it is a course on how to satisfy the needs of consumers, guide the consumer market and the economic prosperity of management disciplines. American Marketing Association (AMA American Marketing Association) to the brand (brand) is defined as a name Terms marker, symbol or design or a combination of them. Sales purpose of identifying a particular person or particular group sales of products or services, and make it open to the same products and competitors. “Modern Marketing Theory, Brand is in a certain manner and it can meet the same demand for other goods or services from the distinguished characteristics of a product or service. These differences may be functional, physical or rational connection with the performance of the brand name products. However, in todays society the significance of brands and their products may be more symbolic, perceptual experience, it is invisible, and Brand is represented by the spirit of the concept. Two masters hold that marketing and brand development of a comprehensive and balanced. An important point is the concept of brand equity managers with the framework to fully understand the significance of modern marketing. The so-called brand equity consists of two parts: the main elements of its consumer brand known and brand image. The former means that people are aware of the extent and significance of the b