(精选)商务英语阅读（下册）（第二版） unit 12 跨文化交际课件.ppt

Language points  salutation 称呼，指的是人们在日常交往应酬之中，所采用的彼此之间的 称谓语。各国、各民族语言不同，风俗习惯各异，社会制度不 一，因而在称呼与姓名上差别很大，如果称呼错了，姓名不 对，不但会使对方不高兴，引起反感，甚至还会闹出笑话，出 现误会。在人际交往中，选择正确、适当的称呼，反映着自身 的教养、对对方尊敬的程度，甚至还体现着双方关系发展所达 到的程度和社会风尚，因此对它不能随便乱用。 UP PREV. NEXT Language points  social position 社会地位，简称“地位”。社会成员在社会系统中所处的位置。 一般由社会规范、法律和习俗限定。它常用来表示社会威望和 荣誉的高低程度，也泛指财产、权力和权威的拥有情况。分先 赋性地位(ascribed status)和自致性地位(achieved status)两种： 前者取决于性别、年龄、家庭关系等，后者往往与所受教育、 职业和婚姻状况等有关。 UP PREV. NEXT Language points  talk show 脱口秀是从英语词组Talk Show（口才展示）中音意同译的精彩 典范，脱口秀是形容人的口才很好，说出的话非常有吸引力， 而且谈吐不俗，博得众人的喝彩。 在西方,脱口秀是一个视频 节目的栏目，也是一种主持风格。我国的相声艺术就被西方国 家认为是脱口秀。 UP PREV. NEXT Language points  You should be willing to be patient and forgiving, rather than hostile and aggressive. (1) rather than 与would 连用时，构成“would rather...than...”句式，意思是“宁 愿……而不愿……”，表示主观愿望，即在两者之中选择其一。 She'd rather die than lose the children. (2) rather than 不与would连用时，表示客观事实，意为“是……而不是……； 与其……不如……”。它连接的并列成分可以是名词、代词、形容词、介 词(短语)、动名词、分句、不定式、动词等。 He is an explorer rather than a sailor. The sweater she bought was beautiful rather than cheap. We will have the meeting in the classroom rather than in the great hall. We should help him rather than he should help us. I decided to write rather than (to) telephone. He ran rather than walked. UP PREV. NEXT Language points  In Asian culture, people usually attach more importance to establishing and developing relationships at the beginning of a shared task. attach importance to: 重视，认为……重要 The government attaches great importance to education. We attach importance not only to our development in this century, but even more to our development in the next. UP PREV. NEXT Language points  In contrast, Americans tend to focus on the task at hand and let relationships develop automatically during the period that they work on the task. tend to: be inclined to 倾向于，往往会 British people tend to be rather conservative. Men tend to b