全球化卡通module 4.ppt

The casual ‘American style of wearing Jeans, T-Shirts and sports shoes is now common and acceptable in many places. Greater international travel and tourism. Because of improvements in traffic infrastructure one is able to reach one’s destination in a relatively short span of time. Fast food chains like McDonalds and KFC are spreading in the world. People are consuming more junk food which has an adverse impact on their health. cultural diversity/ assimilation/national identity/local culture/local enterprises/Americanization Globalization or Americanization? Fact: The world drinks Coca-Cola, watches American movies and eats American junk food. At the core of the entertainment industry - film, music and television - there is a growing dominance of US products. In fact, the most visible sign of globalization seems to be the spread of American hamburgers and cola to nearly every country on earth. . . . globalization is in so many ways Americanization: globalization wears Mickey Mouse ears, it drinks Pepsi and Coke, eats Big Macs, does its computing on an IBM laptop with Windows 98”. ----Thomas Friedman Globalization or Americanization? Pro-globalization: US cultural exports are strong, and it is influential. That reflects the success of the US economy and the popularity of its products. Anti-globalization: Critics now say globalization is nothing more than the imposition of American culture on the entire world. It is argued that one of the consequences of globalization will be the end of cultural diversity, and the triumph of a uni-polar culture serving the needs of transnational corporations. Globalization and Americanization in China To be sure, as developing countries have become increasingly integrated into the world trading system over the past 20 years, world poverty rates have steadily fallen. The evidence strongly suggests that export growth and incoming foreign investment have reduced poverty everywhere from Mexico to India to Poland. The evide