bec备考课件090503-ChapterNine.pptVIP

Chapter 9 Trade Fairs English for Management What we are going to do What is TRADE FAIR? 1 Benefits of attending TF 2 Strategies and Tips 3 Reading 4 Listening 5 What is TRADE FAIR Trade fairs are organized gatherings of buyers and sellers established precisely to create an environment where the two sides can meet and establish communication. Basically: Exhibition/trade show/exposition specific industry Types of TRADE FAIRS Public: open to the general public TYPES Trade Only: only be attended by company representatives (members of the trade) and members of the press . Some Major Trade Fairs Title?? Description?? Dates?? Location?? AgriTech India 2009 Agri, food technology exhibition 5-7 Dec. 2009 Bangalore, India Canton Fair Consumer and Industry Products Oct 15-19 2008 Oct 24-28 2008 Nov 2-6 2008 Guangzhou, China Comic Market comics August 15 - August 17 ,2008 Tokyo, Japan Canton Fair Consumer and Industry Products Oct 15-19 2008 Oct 24-28 2008 Nov 2-6 2008 Guangzhou, China English for Management Benefits of attending a TF Brainstorming: What benefits may an attending company or other parties get by attending a trade fair? Try to explain that from different perspectives Benefits Industry associations Host countries/cities Guest countries Sellers Buyers Benefits Buyers Meet with many vendors at a single location Sellers Showcase Study learn about; Examine Enhance Promote Generate Drive Solidify Network Host City A means of economic development; A chance to make the city known to the world. Benefits Sellers showcase latest products, service study activities of rivals examine trends opportunities enhance brand and product visibility, promote new and existing products, generate leads drive sales solidify relationships with current customers network with others in the industry investigate new products Benefits of attending TF Insights Visibility Promotion Generation Information Benefits Tips of Attending Pre-show At the