英语专业Euphemistic Expression in Business English and Their Translation精选.docVIP

Introduction As the cooperation of business overall the world becoming more and more frequent, people pay more attention to the etiquette of international business. The area of business is often compared to the battlefield, however, the weapons in business is different from those in the war. They do not apply to munitions but the polite expressions, appropriate writings and euphemistic utterances to establish the profile of a company and to satisfy the varied needs of their customers, which form the outstanding features of the business language. To establish a perfect profile of companies, the businessmen often turn to the euphemisms which are polite, appropriate, and euphemistic when they need to express their wishes and opinions, and at the time they need to come up with some suggestions or requirements. Euphemism and euphemistic expressions are widely used in business English which nearly cover all processes, such as inquiry, offer, counter-offer, shipment, insurance and status inquiry. In Chinese, people often apply to 您, 贵 to show the respect to their customers, to 请to suggest, to 是否, 能否,可否 to weaken modality. Compared with Chinese euphemism, the euphemistic expressions in English are quiet varied and flexible. This paper analyzes euphemistic expressions in business English from the aspects of grammar and glossary to help us to understand and appropriate euphemism. Euphemism plays an indispensable part in our social life, which aids to achieve successful social interchange and co-ordinate human rapport. Being a kind of lubricant in business, euphemism has caught more and more attentions of enterprises and linguistics. By study closely to the language pattern, we will be more qualified to throw ourselves into the business world. Despite the large number of studies done on euphemism, we find that euphemistic expression in business English as a sub-stream, still has further room to explore. Considering the importance of euphemism in business English and the trans