The Ethnography of Communication 言语交际民俗学.pptVIP

The Ethnography of Communication;Outline;Why do we study EC here? The study of ethnography of communication not simply concerned with language structure, as structuralism does but with language use, with rules of speaking, with the ways of speaking, with the ways in which language users associate meaning with social and contextual factors like settings, participants, channels, etc. Since EC brings in social contexts in the whole speech event, it has also aroused interest in the field of pragmatics.;1.Background of EC;2.Study on EC;The ethnography of speaking is concerned with the situations a