市场营销专业论文完整版[教学]详解.docVIP

摘,,,,,,,,,,要 ,,,,,,,,,,,,,,,,,,,,实施品牌战略是21世纪国际商战的必然要求,,,,,,也是我国服装行业由数量型向品牌型转变,,,,,,从而走向国际化的必由之路。,,,,,品牌战略是一项系统工程深层次地研究品牌战略并提出建设性的解决方案对提高我国服装产品的国际市场竞争力具有一定的现实意义。 为了增强品牌竞争力,店址的选择和店堂的设计就显得尤其重要。本文对于专卖店的选址和店堂设计做了详细的阐述,并针对品牌真维斯作了具体的分析。最后给出了设计意见。 关键词：品牌；,,,,,专卖店；,,,,,选址；,,,,,店堂设计 Abstract ,,,,,,,,,,,,,,,,,,,,In,,,,,twenty-one,,,,,century,with,,,,,China,,,,,clothing,,,,,industry,,,,,transferring,,,,,from,,,,,Quantity,,,,,Style,,,,,to,,,,,Brand,,,,,Style,brand,,,,,tragedy,,,,,is,,,,,the,,,,,only,,,,,way,,,,,to,,,,,modernization,,,,,and,,,,,internationalization.Also,,,,,it,,,,,has,,,,,become,,,,,the,,,,,key,,,,,requisition,,,,,and,,,,,precondition,,,,,of,,,,,international,,,,,market.Brand,,,,,tragedy,,,,,is,,,,,a,,,,,system,,,,,project,doing,,,,,further,,,,,research,,,,,on,,,,,brand,,,,,strategy,,,,,to,,,,,find,,,,,out,,,,,the,,,,,constructive,,,,,proposal,,,,,has,,,,,a,,,,,great,,,,,sense,,,,,and,,,,,effect,,,,,on,,,,,improving,,,,,the,,,,,competitive,,,,,strength,,,,,of,,,,,China,,,,,clothing,,,,,product,,,,,in,,,,,international,,,,,market. In,,,,,order,,,,,to,,,,,improve,,,,,the,,,,,competitive,,,,,strength,,,,,of,,,,,the,,,,,Brand,,,,,,,,,,,it,,,,,is,,,,,very,,,,,important,,,,,to,,,,,select,,,,,the,,,,,address,,,,,of,,,,,the,,,,,shop,,,,,carefully,,,,,and,,,,,make,,,,,the,,,,,design,,,,,of,,,,,the,,,,,shopfront,,,,,perfectly,,,,,.,,,,,The,,,,,discourse,,,,,comprehensive,,,,,analyze,,,,,the,,,,,selection,,,,,of,,,,,the,,,,,exclusive,,,,,agency,,,,,and,,,,,the,,,,,design,,,,,of,,,,,the,,,,,shopfront.,,,,,Then,,,,,we,,,,,take,,,,,the,,,,,brand,,,,,Jeanswest,,,,,for,,,,,example,,,,,and,,,,,make,,,,,the,,,,,full,,,,,analysis.At,,,,,last,,,,,,we,,,,,give,,,,,the,,,,,suggestion. Key,,,,,Words：Brand；,,,,,,,,,,Exclusive,,,,,agency；,,,,,,,,,,Shop,,,,,address,,,,,Selection,,,,,；,,,,,,,,,,Design ,,,,, ,,,,, 目,,,,,,,,,,,,,,,,,,,,录 ,,,,,TOC,,,,,\o,,,,,1-5,,,,,\h,,,,,\z,,,,,\u,,,,,,,,,,HYPERLINK,,,,,\l,,,,,_Toc199505798,,,,,第一章,,,,,,,,,,绪论 ,,,,,PAGEREF,,,,,_Toc199505798,,,,,\h,,,,,-,,