global_marketing_习题和答案.doc

Chapter 12 Global Placement and Distribution Channels ? Multiple Choice Questions? 1. Lorenzo is assessing the internal factors that impact his channel development in the Middle East. Among other issues, he is considering _________________________________________. ?? A.? market penetration objectives and the financial strength of his firm B.? local regulations C.? consumer shopping habits and market size D.? the stage of the product’s life cycle ? 2. Adeena is finalizing her distribution strategy in Indonesia, and is developing statistics regarding local regulations, the competitive climate, and consumer shopping habits there. Adeena is assessing ________________________. ?? A.? both internal and external factors B.? the stage of the product life cycle C.? external factors D.? internal factors ? ? True / False Questions? 3. Choosing indirect export as an international market entry mode will provide complete control of the foreign marketing strategy. ??True????False ? 4. Strategic alliances and franchising agreements allow constant monitoring of sales activities abroad. ??True????False ? ? Multiple Choice Questions? 5. In Europe, products such as milk, snack foods, and cigarettes are purchased with high frequency, and found in almost every possible outlet. The distribution strategy used for these types of items would be ____________________. ?? A.? specialty B.? exclusive C.? selective D.? intensive ? 6. High end kitchen cookware manufacturer LeCreuset’s products are widely available through specialized retailers such as Bed, Bath and Beyond, and can also be found at department store chains such as Macys.?However, the product is not heavily distributed through other types of retailers such as discount stores. LeCreuset’s distribution strategy would be considered ________________. ?? A.? intensive B.? selective C.? exclusive D.? dual ? 7. In an exclusive distribution strategy, ___________________________________. ?? A.? on