民间剪纸艺术在包装设计中的应用刘亚平.docVIP

民间剪纸艺术在包装设计中的应用 摘 要 21世纪工业文明的迅速发展，全球经济一体化的大趋势。致使不同民族、不同文化、不同价值很容易被忽略。为了增强市场竞争力，尽快被市场所熟知，包装设计、产品设计等方面有了跟风的现象，渐渐的失去自我特色。中国传统民间剪纸艺术历经时代的洗礼和演绎发展，成为我国民间艺术的一朵奇葩。以其本身特有的图形视觉文化符号，成为最具东方特色的艺术形式之一。因此将民间剪纸艺术应用于包装设计中，赋予包装设计内在的传统文化特性，两者的结合应用既可以让传统民间剪纸艺术因为有了新的载体而得以发扬传承，又使上商品包装设计因为强烈的时代感和民族感而具有突出的市场竞争力，形成新的包装设计创意发展模式，能使包装设计顺应时代发展的“越民族，越世界”的潮流，展现出东方特有的魅力。 关键词：包装设计；民间剪纸艺术；市场竞争力  Folk paper-cutting art applications in packaging design Abstract 21 century industrial civilizations rapid development, the trend of global economic integration. The different ethnic groups and different culture, different value is easy to ignore. In order to increase the market competitive power, and was known to market as soon as possible, packaging design, product design is a copycat phenomenon, gradually losing self characteristics. Chinese traditional folk paper-cutting art after the baptism of time and deduce development, become our country folk art of a flower. With its unique visual culture itself graphic symbols, and become the most Oriental features one of the art form. So will the folk paper-cutting art used in packaging design, give packaging design to the traditional culture of the inner characteristics, the combination of both application either make traditional folk paper-cutting art because of the new carrier and to carry forward the inheritance, and make a commodity packaging design for strong sense of The Times and takes has prominent and market competitiveness, and form a new packaging design creative development mode, can make the packaging design of the development of The Times in the the more national, the more the world trend, show the eastern unique charm. Keywords: Packagingdesign ; Folk paper-cutting art; competitiveness 目 录 前 言 1 一、民间剪纸艺术 1 1．民间剪纸艺术的概念 1 2．民间剪纸艺术的特点 2 二、商品包装设计 2 1．包装设计的概念和特征 2 2．包装设计的三要素 3 三、民间剪纸艺术如何应用于包装设计 3 1．民间剪纸艺术的特点应与包装设计三要素结合 3 四、民间剪纸艺术运用于包装设计的意义 4 注 释 5 参考文献 6 后 记 7 附：本人大学期间获奖情况一览表 8  民间剪纸艺术在包装设计中的应用 前 言 世界各区域各民族所具有的独特文化传统．本民族的民间文化越来越被当今