《网络广告现状与发展趋势研究》广告学专业外文文献翻译.doc

Online advertising Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. Online advertising is an emerging advertising media, from 1997 China online advertising was born, online advertising development is rapid, paid search advertising become network advertisement new growth point. Compared with the similar foreign market, Chinas network advertisement market is still behind many, but the market has great potential. Form and creative backward, advertising regulatory basic lack, Chinas online advertising market existing main problems. Later, Chinese online advertising to two-way interaction the direction of development, meanwhile, and traditional media integration will further strengthen. After data access network advertisement, learned some basic knowledge, grasps the network advertisement, situation and development trend of the network advertisement is the development trend of stud. This paper points out the Chinese Internet advertising the problems and proposes the perfecting of net ads scientific management method. Through chart to China Internet advertising status and developing trends are analyzed and summarized. Through the analysis of the Chinese Internet advertising market characteristics, Chinese Internet advertising, the present situation of and problems existing in some ideas to solve the problem. Internet advertising development situation, it is modern unstoppable advertising the inheritance and development of, become the emerging advertising media. Competitive advantage over traditional advertising: One major benefit of online advertising is the immediate publishing of information and content that is not limit