试谈以往包装与现代包装的概念2.docx

目录包装的发展源流························21.1中国古代包装的由来1.2从文献上看我国古代包装技术概括近代包装与包装科学的发展···················32.1 工业的发展带动包装的发展2.2 科学技术的发展带动包装的发展现代包装设计发展概要·····················3重信用时期3.2 重宣传时期3.3 无声宣传时期3.4 重视消费时期现代包装具有的几种功能····················44.1心里功能生理功能促销功能现代包装与未来包装的创意原点·················4创意会给设计的某个视角或结构，建立起说法和理由适合的设计体现当代与将来的品味5.3现代包装具有强烈的杜会文化功能设计图的展示与解说······················86.1设计图展示6.2设计的概念结论·····························12八、致谢辞····························12 【摘要】设计师必须生活在当下,学会看到了未来,当然,是历史。要学习所发生的事情,正在进行,或在将来再次发生。由于我们生活在这个变化,接触和经验对外国文化的不同,但忽视了自己的民族和文化传统,某种形式的现代意义的所谓的外籍军团,知道不知道。事实上,世界上的一切艺术的深刻理解,创新来自艺术创作者在自己的民族文化。经常谈论流行和时尚潮流,但缺乏真正的态度,更深刻的制度研究中,从而更好地认识事物。设计必须是面向未来，却确实需要再认识历史给我们带来了什么？我们能从中学习到什么？我们能从中运用到什么？我们有如何去创造新的历史？【关键词】设计、认识、研究、历史、当代、未来、创新、时尚、流行、文化传统【abstract】Designers must live in the present, to see the future and, of course, is history. Going to study what has occurred, is occurring, or occurring in the future. Due to variations in the age we live, the contacts and experience of foreign cultures different, but ignored their own ethnic and cultural traditions, some form of modern sense of so-called foreign elements, knowing without knowing. In fact, everything in the world of art innovation comes from deep understanding of art creators on their own national culture. Often talk about popular and trendy, but lack real attitude, more profound study of the system and understand things are not. Design must be future-oriented, but do need to understand history have brought us nothing more? what can we learn from it to the? can we apply what? how do we have to create a new history?【Keywords】Design, knowledge, research, history, contemporary and future, innovation, fashion, pop, cultural tradition包装设计的起源与发展1.1中国古代包装的由来包装是伴随着商品的交换而出现和发展的，是为了商品在流通中更好的储存，运输和销售而做的技术和艺术的准备工作。包装和生活、生产的需要是分布开的，是人类智慧的结晶，随着产品交换的出现“日中为市，聚天下物，集天下民，交易而退，各得其所”——《周易·系辞》。包装便慢慢开始产生，到今天至少也有5000——10000年的历史了。 在原始遗址中发掘出原始的陶器（大约公元前5000年），半坡出土的文物证实，公元前4000多年就采用陶器盛水，储藏食物了。殷周时期出现的商人也带来了包装的发展，那时候的包装材料有草、藤、树皮、葫芦、椰壳、皮革、木材、竹类、陶器、玻