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iPhone增量式改变或将令苹果面临风险 The new iPhone is sure to shatter previous sales records. It may also prove the moment to dump Apple shares. Each new iPhone has sold as many units as all previous generations combined, Apple executives have joked internally according to recent trial testimony. And it isnt crazy to believe exponential growth can continue for at least one more. Combine pent-up demand among existing iPhone users looking to upgrade, with the possibility that the new model will finally be compatible with the worlds largest carrier, China Mobile, and investors can expect explosive results. 据前不久的庭审证词显示，苹果高管在公司内部开玩笑时曾说，每款新iPhone的销量都是之前所有几代产品的销量之和。认为至少另一款iPhone的销量也将呈现出这种增长模式并非不切实际的想法。那些想让手里iPhone更新换代的用户具有潜在需求，再加上新机型可能最终将与全球最大无线运营商中国移动(China Mobile)的网络兼容，基于这两个因素，投资者可以期待新iPhone异常火爆的销售情况。 But the device setting those records is itself likely to be just an incremental upgrade over its predecessor, the iPhone 4S. Indeed, if the latest version of Apples mobile operating system is any guide, the newest iPhone may not look that much different from smartphones Apple sold over three years ago. Granted, the screen is expected to be larger and the device thinner. But the actual user experience isnt expected to be very different. 但创造这项纪录的新款iPhone本身却可能只是iPhone 4S的“增量升级”版。实际上，如果从苹果最新版移动操作系统来判断的话，那么新款iPhone可能与苹果过去三年来售出的智能手机并无太大差别。当然，预计屏幕会变大，机身会变薄，但实际用户体验可能不会有太大不同。 In one sense, that is good since a reason the iPhone is so popular is that it just works, notes analyst Neil Mawston of research firm Strategy Analytics. The hardware, software and Apple services like iTunes are tightly integrated and easy to use, making the device appealing to a huge swath of non-techie users. That is opposed to, say, devices running Googles Android operating system, where the ability to customize can complicate the user experience. 市场研究公司Strategy Analytics的分析师莫斯顿(Neil Mawston)指出，从某种意义上说，这是件好事，因为iPhone如此受欢迎的原因之一是它很好用。iPhone的硬件、软件和苹果iTunes等服务融为一体，使用方便，因此大量并非热衷电子产品的用户也为之着迷。与之形成对比的是搭载谷歌(Google)安卓(Android)