Quantitative Tools for Qualitative Data - ccsracuk：定性数据ccsracuk定量工具.ppt

Quantitative Tools for Qualitative Data Richard Bell University of Melbourne What kind of Qualitative Data can be Analysed? Not raw continuous text data Discrete text units that are replicated Any kind of coding that has been made What does the data have to look like It must be able to be represented by a table not necessarily a two-way table for example Giegler Klein coding of personal advertisements a four-way table: magazine, sex, concept, category Kinds of tables Rows are participants, columns are categories Rows are categories, columns are participants Rows are one set of categories, columns are another set of categories Data in cells of table Indicator to indicate present/absence of relationship between rows and columns Frequencies or counts of indicators Values of categories Getting data into statistical packages such as SPSS Transfer data directly from qualitative packages such as Nvivo Use SPSS text-import wizard (best with precoded data, ie numbers) Enter data by hand Transfer data from qualitative packages Need to be able to export tables. Should only be done for tables where rows (or columns) are units of analysis (ie documents or respondents) should be saved as a text file (ie has the extension .txt as in table1.txt) Transfer data from printed table Type into SPSS Transfer table from Word document Word document to Excel spreadsheet Excel spreadsheet to SPSS spreadsheet The Table in Word Transferring Cross-Category tables into SPSS [where Rows are one set of categories, columns are another set of categories] Three types of table: Cells of the table contain frequencies Cells of the table contain other data Cells of the table contain binary indicator (yes/no, true/false, present/absent etc) Transferring Frequency Tables: 1 If only two dimensions to table (rows are categories of one variable, columns are categories of another) can feed table straight in as table easy but won’t have labelled output feed table in cell by cell (as for more complex tables) mo