一汽解放汽车有限公司差异化竞争战略研究.pdfVIP

II Abstract Research on Differentiation Competitive Strategy of FAW Jiefang Automobile Co., Ltd Automobile industry is an important force in the development of national industry.The development of economy is inseparable from the development of trucks. Trucks play an active role in the national defense construction, logistics-based criteria and so on. With the development of economy , the domestic truck market also shows prosperity and development.The biggest important truck enterprises have achieved sustainable development. Faced with the increasingly open truck market, most famous international truck companies have paid more attention to the Chinese market, hoping to get greater economic benefits. Meanwhile many domestic truck companies basing on their own comprehensive competitiveness considerations, have embarked on the road of joint ventures, through technology, capital and other resources reorganization and configuration.These companies,such as Dongfeng Motor, Beiqi Fukuda, etc, have achieved a strong comparative advantage and launched new products.As the last of the domestic truck insisting on independent enterprises, FAW Jiefang