A Brief analysis on the Language Characteristics of English Advertisements文档.doc

A Brief analysis on the Language Characteristics of English Advertisements 摘要随着世界各国交流的日益广泛和经济全球化进程的进一步加快，英语广告已成为人们生活不可缺少的一部分。真可谓是广告生活化，生活广告化。 作为英语广告主要载体的广告英语在努力体现除了有帮助消费者认识商品的作用外，还有诱发消费者感情，引起购买欲望、促进消费行动的心理功能，遗留给消费者以美感享受的美学功能的过程中，逐渐形成了自己鲜明的特点。 本文探讨英语广告的语言特点，以便我们能欣赏并写出更好的英语广告语篇。文章首先讨论广告的定义 原则及作用，说明英语广告研究的重要性。接着探讨英语广告的主要用词特点，集中讨论简单的英语动词、形容词和复合词等；然后论述英语广告的句法特点，聚焦于英语广告的常用句子及其功能；文章正文的最后部分讨论英语广告中常见的主要修辞手段，包括明喻、隐喻、拟人、押韵、反复等。 本文作者衷心希望此论文的分析结果能给英语广告的写作者以及广告英语的学习者提供帮助。关键词：广告英语，词汇，句法，篇章 Abstract With increasing communication in the world and acceleration of economic globalization, English advertising has found its way into peoples life. Which really reveal the integration between advertisements and life. The advertisement is a very important way to express information to public. It can not only help people to understand some knowledge of the products, but also attract people’s greater desire to buy the products, improve the trade and leave a beautiful impression on the people. So it has its obvious characteristics in these functions. This thesis makes an attempt to explore the language characteristics of English advertisements so that we may be able to appreciate and write English advertising texts better. The thesis attempts to approach the main language characteristics and definition of English advertisements, the basic function of advertising and the principle of advertising. Tell us the important of researching English advertisement, then, talking about the main lexical characteristics of English advertisements, such as verb adjective compound words and so on. And then, telling the syntactic characteristics of English advertisements, focus on the frequently-used sentence and function the last part of text is the frequently-used rhetorical, including Simile Metaphor Personification Rhyme Repetition etc. It is hoped that the study can shed light on the language features of advertisements and also provide help to copy writers and advertising English learners. Key Words: Englis