The Role of Media in Public Health重点培训.pptVIP

The Role of Media in Public Health;What is Public Health?;Definition of Public Health;The New Public Health Movement;Personal health practices and coping skills;Tobacco;Source: HKCOSH;Substance Abuse;Population;;Obesity Student Survey;Biological and genetic endowment;Environmental risk factors;Social and Economic factors;Health Services;Social, Economic Cultural Environmental Conditions;The Ottawa Charter for Health Promotion and the Jakarta Declaration;Definition of Health Promotion;“A combination of health education and related organizational, political and economic programmes designed to support changes in behaviour and in the environment that will improve health.”;“The process of enabling people to Increase control over the Determinants of health and Thereby improve their health.”;“The process of enabling people to increase control over their health. ‘and thereby to improve their health.”;Health Promotion;Disease Prevention;Disease Prevention ;Disease Prevention ;Disease Prevention ;Five Priority Actions Of Ottawa Charter for Health Promotion;Ottawa Charter for Health Promotion;The Jakarta Declaration on Leading Health Promotion into the 21st Century (1997): Five priorities for action;Mass Media and Public Health;The meaning of Mass Media;The difference between health marketing and commercial marketing: Health promotion, ethical and professional goals Difference in size of budgets Health education programmes set standard often too high;The nature of the product in offer is different The health education product frequently intangible and gratification seen only at distant future Deep seated attitudes not easy to change;Ten key marketing concepts in health promotion Market philosophy The “four Ps” of marketing: product, price, place, promotion Hierarchy of communication effects Audience segmentation;Understand all the relevant markets Feedback Interpersonal and mass communication interactions Commercial resources Competition Expectations;Mass Media