上海电气(集团)总公司输配电设备公司的.docVIP

上海电气（集团）总公司输配电设备公司的 市场营销竞争战略的研究与选择 目录 前言 上海电气（集团）总公司输配电设备公司概况 （一）上海电气（集团）总公司输配电设备公司组织结构（二）上海电气（集团）总公司输配电公司下属企业主要产品的市场份额（三）输配公司的销售规模二. 现有市场营销竞争战略—市场挑战者不适应竞争的原因分析(一)现有市场竞争战略—市场挑战者实施情况 (二)外部环境威胁与机会的分析（三）内部环境的优势与劣势的分析三. 市场竞争战略—市场领先者战略目标的构成与实施(一)市场竞争战略目标以各阶段的分目标构成（二）市场竞争战略——市场领先者目标的实施 内容提要 上海电气（集团）总公司输配电设备有限公司现行市场营销战略为――市场挑战者战略。九五运行至今公司在总市场份额已占有33.5%其技术改造已达到国际先进水平。国家扩大内需政策带来基础设施与城网农网改造3700亿元的巨额投资引发的良好契机，而且其市场份额呈上升趋势。本文通过内外环境分析与竞争优劣势分析法对现有策略运行中的问题作出研究与分析。最终对上海电气（集团）输配电公司市场竞争战略重新定位，提出十五期末前选择定位市场营销竞争战略为――市场领导者战略，并对其目标定位与分目标的实施、组织结构保证及具体策略进行分解，使其易于操作。本人认为只要依此策略抓住契机，济身与保持中国输配电行业之冠拭目以待。 关键词：市场竞争战略――市场领先者 Abstract Market challenger is the strategy of the marketing and sales for Shanghai transmission and distribution equipment co., Ltd, which is the branch of Shanghai Electric Group. Since the 9th five-year-plan, the market share is totally up to 33.5% and the technique has update to the international level. The basic service increasing policy and the improvement project of the power network of both in the city and the country are a good opportunity for our company, which keep the market share up. This paper is a research and analysis of the operation of the present strategy by analysis of the internal and the out environments including its competitive advantage. After re-localization of the marketing competing strategy, market leader is advised for the 10th five-year-plan as the strategy of Shanghai transmission and distribution equipment Co., Ltd. For the purpose to practicable of it, breakdown is made for the object localization and the sub-goal and the organization guarantee including the detailed strategy. The writer think that as long as we operate under this strategy on this good opportunity, the day will come soon when we are at the top of the power transmission and distribution field in China. Key Word: Strategy of market competition market advancer  上海电气（集团）总公司输配电设备公司的市场营销竞争战略的研究与选择 前言 近年来国家为了扩大对国内需求，实施积极的财政政策，把投资重点放在国内基础设施上。城乡电网建设改造计划投资3700亿元的巨额资金。这里