电视广告片制作–比价.PPTVIP

Cable Television Advertising on cable Cable advertising revenues have increased steadily since the mid-1980s and exceeded $21 billion in 2005. Over the past four years, spot cable revenues have averaged 20% annual growth, reaching nearly $6 billion in 2005 Interconnect: a number of cable systems and networks in a geographic area are joined for advertising purposes. Cable Television Advantages of cable Selectivity → narrowcasting (i.e. reaching very specialized markets) Low cost Advertising time on network shows can cost 2 to 3 times as much on a CPM basis. Flexibility Cable advertisers genera