Nudge improving decisions about health, wealth and happiness精选.pdfVIP

Vol. 9, No. 1 Hot Topics in Energy and Environmental Innovation in the 111th Congress May 2009 MESSAGE FROM THE CHAIR: latest book, Nudge: Improving Decisions About INFORMATION AS INNOVATION Health, Wealth, and Happiness . The book, which Sunstein co-authored with Richard Thaler, argues that Irma S. Russell consumers will alter their buying habits if they have the information necessary to understand the impact of their A story in the New York Times Feb. 26 edition choices. Implementation of Sunstein’s vision of reminded me of a simple fact: one of the most powerful disclosure requirements that provide relevant forces for innovation is information. InMr. Whipple information about products and life style choices could Left It Out: Soft Is Rough on Forests (http://www. have dramatic impact on both industry and consumers. /2009/02/26/science/earth/26charmin. His vision of choice architecture suggests that html), Leslie Kaufman explains that American’s love of “nudging” consumers toward healthy and green choices soft toilet paper “uses millions of trees, because could make a real difference in consumer-driven recycled paper does not have the same feel.” You demand. Sunstein’s writing explains in memorable might know this from common sense: soft toilet paper ways the fact that humans acting and interacting in comes from trees rather than recycled paper. reality do not function in ways attributed to the Nevertheless, it is a simple fact I had never thought economic rational actor in economi