Social Learning in Multimedia Cultural Content Stream 'The Den on the Net; Global Technology, traditional media and cultural content'.pdf文档精选.pdf

Social Learning in Multimedia Cultural Content Stream ‘The Den on the Net; 1 Global Technology, traditional media and cultural content’ Aphra Kerr MA e-mail: aphra.kerr@dcu.ie ******************************************************************** Contents 1.0 Introduction 1.1 The Case 1.2 Key Themes 2.0 Background Context and History of RTÉ pg.5 2.1 Social and Economic Context of RTÉ’s development 2.2 Broadcasting scene in Ireland today - Techno-economic & regulatory context 2.3 RTÉ today - services and developments 2.4 RTÉ ethos - public service 3.0 RTÉ Strategy for Organisational Change and Multimedia developments pg.13 3.1 Organisational Structure and Objectives 3.2 The Library 3.3 The Archives 3.4 Internal Internet Training 3.5 Commercial Enterprises. 4.0 The Appropriation of Multimedia Technology and the Development of Content 1995-1997 pg.18 4.1 Internet Events and Promotion - Learning by Doing 4.2 Internet Launch of Official Web Site - 1996. 4.3 Changing market & changing online strategy; from diaspora to home markets 4.4 Changing content and form - The RTÉ web site redesign 4.5 Map of actors and relationships - socio-technical network 5.0 SLIM Qs pg.35 5.1 Practical and Cognitive Domestication - organisational learning and individual learning with RTÉ 5.2 Symbolic Domestication and Cultural content 5.3 Promotion and Social Learning - the roll o