出口服装自主品牌的问题及对策—以江苏省常熟市服装品牌为例毕业论文（设计）.doc

摘要 中国服装界内的从业人士一直都有自我创业的传统，且进入门槛较低，行业及资源限制也比较有限，这就造就了服饰品牌林立，市场竞争激烈的中国服装行业现状，当中国市场对外开放的步伐加快，一个个外知名品牌不断在各类城市中显现Chinese practitioners within the fashion industry have always been the tradition of self-employment, and lower barriers to entry, industry and resource constraints are more limited, which crea