Wearesocialwfa网络时代的市场营销2018.pdf

we are social MARKETING IN THE CONNECTED AGE SUCCEEDING IN A DIGITAL WORLD WITH A NEW MARKETING MIX SIMON KEMP • WFA • WE ARE SOCIAL • #PROJECTRECONNECT WFA • We Are Social @WFAReconnect • @wearesocialsg • 1 WFA • We Are Social @WFAReconnect • @wearesocialsg • 2 ABOUT PROJECT RECONNECT! Project Reconnect is an initiative led “by the WFA to listen to what people really want from brands and marketing. We hope it gives marketers practical guidance to help ensure their behaviours reflect what people want and expect. ~ Will Gilroy, World Federation of Advertisers! FIND OUT MORE: PROJECT-RECONNECT.COM WFA • We Are Social @WFAReconnect • @wearesocialsg • 3 WFA • We Are Social @WFAReconnect • @wearesocialsg • 4 ? WHAT WILL DEFINE BEST-PRACTICE MARKETING IN THE FUTURE? WFA • We Are Social @WFAReconnect • @wearesocialsg • 5 WE ASKED INDUSTRY INFLUENCERS AND THEIR NETWORKS VIA SOCIAL MEDIA WFA • We Are Social @WFAReconnect • @wearesocialsg • 6 ALL INPUTS WERE CONTRIBUTED BY THE GLOBAL MARKETING COMMUNITY WFA • We Are Social @WFAReconnect • @wearesocialsg • 7 WFA • We Are Social @WFAReconnect • @wearesocialsg • 8 RECURRING THEMES: THE 3 NEW PS PURPOSE PRINCIPLES PARTICIPATION DON’T JUST MAKE USE YOUR BRAND’S DON’T INTERRUPT BETTER THINGS; VALUES TO DELIVER PEOPLE; ENGAGE MAKE THINGS BETTER MEANINGFUL VALUE AND INVOLVE THEM WFA • We Are Social @WFAReconnect • @wearesocials