国际商务ch15Internationalservics.pptVIP

International Services Chapter 15 Learning Objectives To examine the important role of services in international business. To understand why trade in services is more complex than trade in goods. To appreciate the heightened sensitivity required for international service success. To learn that stand-alone services are becoming more important to world trade. To examine the competitive advantage of firms in the service sector. Differences Between Sales and Goods “a good is an object, a device, a thing;” “a service is a deed, a performance, an effort.” Links Between Services and Goods Services may complement goods; at other times, goods may complement services. Stand-Alone ServicesServices Can Compete Against Goods Types of Offerings: Communication services, reservations, car rentals, etc. Food and drink, cars, books, etc. How Services Differ From Goods Services are difficult to inventory. For services offerings, the time of production is close to the time of consumption. Services are more often intangible. Services are often custom-made. Services often require new forms of distribution. The Role of Services in the U.S. Since the Industrial Revolution, the United States has seen itself as a primary international competitor in: The Role of Services in the U.S. In the past decades the U.S. economy has increasingly become a: The Role of Global Services in the World Economy The rise of the service sector is a global phenomenon. Economies of developing countries generally first establish agricultural and manufacturing sectors before entering into the services sector. As more countries enter the sector, the global services business will become more competitive. Global Transformations in the Services Sector The rise in services trade is due to changes in the environment and in technology. Global Transformations in the Services Sector Reduction of government regulation. Technological advancement. Problems in Service Trade New problems have emerged in the se