剑桥商务英语（BEC）中级.pptVIP

Module 9 Branding Getting Through * 大学英语拓展课程 剑桥商务英语（BEC）中级 Branding Business Knowledge ★What is a brand? “Brand: A living business asset” - Jez Frampton， Global Chief of Executive, Interbrand A brand is a “name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition” - American Marketing Association Branding Business Knowledge Product VS. Brand A product is something that is made in a factory A brand is something that is bought by a customer. A product can