新编剑桥商务英语高级第三版 第9.1.docVIP

9.1 Innovation VOCABULARY Describing products 1 Do you agree with this quotation? ‘When the product is right, you don’t have to be a great marker.’ Lee Iacocca, former CEO of Chrysler Look at the pictures below. Describe them, using the words in the box. bulky fast state-of-the-art poor old-fashioned basic unwieldy efficient dependable inexpensive small time-consuming practiced innovative up-market clever unoriginal erratic over-priced impractical Now complete the table using the words in the box. Positive quality Similar quality Negative quality 1 a functional tool practical 2 a near solution unwieldy 3 a modern design 4 a value-for-money product 5 a reliable machine_ erratic 6 a professional service efficient 7 a revolutionary idea unoriginal 8 a quick process 9 a luxury product 10 a compact piece of equipment Choose six items from the table and think of examples from your own experience for each one. Deleting ‘spam’ from your email inbox is a time-consuming process. Market research 9.1 Listen to this example of a telemarketing call. What is the marketer trying to find out? Work with a partner and act out similar conversations. Use the list below and add two more brands of your own. Brand First-hand experience Positive impression Negative impression Dell Computer Google Mercedes Benz The Post Office GRAMMAR Collocations: verb + preposition Look at these expressions used to describe a new product. Put the correct preposition in each gap. 0 It is designed to withstand high 5 It will appeal _______students. temperatures. 6 It complies _________industry 1 It retails ________$20. standards. 2It consists _______two main parts. 7 It is sold mainly________ hardware 3 It comes ________two different sizes stores. 4 It is aimed ________the youth market. 8 It runs______ mains electricity. 7 Think of a product and use four or five