Vancl 凡客诚品(英文)教材课程.ppt

* 凡客vancl Kira, Rita, Lena, Lareina, Tingting Management 2014/11/6 Group 1 Content 01 Introduction Group 1 02 Development 03 Problems 04 Suggestions Introduction Group 1 01 Basic information Group 1 Brand concept 凡客诚品(VANCL)，互联网快时尚品牌。 Cost-effective, Own brand 高性价比的自有品牌 The infinite optiosn of global fashion.全球时尚的无限选择 The Best UE 最好的用户体验 Group 1 Development Group 1 02 In July, receive a finacing $2 mil from Ceyuan Ventures(联创策源) and IDGVC (IDG技术创业投资基金) On Oct 18, Vancl put into operation In Dec, 1000 online orders per day 2007 2008 Receving a financing of $20 million Advertised on the Internet,50% sales income In June, 6000 online orders per day 2 million registered users, sale incomes ￥500 million Letter of apology - bad after-sales service 2011 2012 2013 now 1.2% market share, rank 10th. Enter Vietnamese market,set up local storage and call center Inventory liquidation（库存清理） Founders leave, Staff reduction, IPO dalay, Inventory backlog（库存积压） 1.4billion, loss 0.6 billion Group 1 Receive a financing of $ 422 million Reduce product line .......Lets wait and see Development history Group 1 2007.10 2007.12 2008.2 2008.3 2008.6 2008.8 2008.6 2008.8 2011 Put into operation 1000 online orders per day 2000 online orders per day Letter of apology for bad after-sales service Receive a financing from Qiming Venture Problems Group 1 03 Group 1 Disorganized management Rationality on choosing style and orders Inventory backlog. Blind expansion 10,000 employees in 2011,fire them! Quality of products? Marketing! Unstable strategy -- Brand building? Introducing other brand! Division of labour? A director can determine a ￥100 million order. Rationality on purchasing products, disrupt suppliers production plans Unstable strategy Brand building? Introducing（引入） other brand! Group 1 Group 1 Impatience For Su