The Cultural Difference Of Nonverbal Communication in Cross-culture Business Negotiations 英语专业毕业论文_精品.doc

The Cultural Difference Of Nonverbal Communication in Cross-culture Business Negotiations Abstract ：Ever since China joins to the WTO, international business increased a lot. However many business negotiations end with failure. The most important factor which affects the success of business negotiation is cross-cultural communication. The study of cross-cultural communication includes language communication and non-verbal communication. People usually pay attention to verbal communication in general during communication. They believe that language is the only way to transmit and comprehend information, while ignoring the importance of non-verbal communication. This paper attempts to introduce the basic ideas of non-verbal communication and apply relevant principles to account for some cross-culture business negotiation skills through case studies. This paper aims to make people understand the importance of non-verbal communication and the non-verbal language difference which is influenced by different social backgrounds so as to avoid business negotiations failure. Key Words：nonverbal communication; business negotiations; culture difference 1. Introduction With the development of social economy and high technology, Chinas exchanges with other countries become more and more frequent, the study of cross-cultural communication is also developed. Ever since China joins to WTO, international business activities increased a lot. For businessmen who engaged in international business communication, it’s necessary to understand cross-cultural communication knowledge and skills so as to reduce or eliminate misunderstanding of non-verbal language which may caused friction and conflict. The study of cross-cultural communication can improve the communication efficiency which is of great practical significance. It will affect the success of international business communication . The cross-cultural communication study includes the verbal communication and non-verbal communicat