关于可口可乐的品牌管理英文论文_精品.docVIP

contents part one: preface P1 part two: Coca Cola brands background (1)what is brand and the history of coca?cola brand P2 (2)Coca桟ola brand position performance and achievements P2 Part three: Coca-Colas brand strategy analysis Brand?s culture P3 Brand positioning 1.The establishment of the target market P3 2.Establishing points of parity and of difference P4 how to making a brand strong 1.coca?cola?s brand buiding blocks P5 2.Brand extension strategy P6 (coffe drinks and dairy drink extension) 3.brand Marketing strategy to win P8 part four: Conclusions and recommendations P10 佛山科学技术学院2010—2011学年第2学期 《 品牌管理 》课程论文 班级： 08市营1 姓名： 陈嘉颖 学号： 2008564121 成绩： Brand analysis of Coca-- Cola The summary: The brand is a kind of intangible assets, it抯 an symbol that a product and a enterprise different from other products and other enterprise. Enterprise want to has a place in the marke of fierce competitiont ,so must strengthen the brand management, set up enterprises core competitive ability. For businesses, the brand is the competitive edge, and the brand is vitality. Building strong brands as for an enterprise, it is a significant things, is the enterprise core competitive advantages for the foundation, is also the key if you can stand up rapidly in the contemporary international market . no matter the size and the qualifications be enterprise are, want to win In the competition, must will focus on creating has core competitive advantages of a strong brand. Today Coca-Cola have such a strong brand, can rooted in every consumers heart, thanks to its unique brand strategy and brand image. To be the worlds first strong brand, and is the brother in the soft drinks market and one hundred years changeless. Key word: strong brand coca?cola brand strategy Part one: preface If Coca-Cola factory burned off, the worlds each big media of the front page is certain to the bank that