Operations strategy at Galanz文档.pptVIP

OPERATIONS STRATEGY AT GALANZ * Part I Issue Identification Content 1 Part II 1. Intra-industry Analysis Part II 2. Internal Analysis Part III Recommendations Part I – Issue Identification Galanz is a Chinese company and a producer of microwave ovens which is founded in 1978. Early success is achieved by a low cost of production. The rapid growth of the company leaded the backward integration and production innovation, but the conflicts among production has been raised. What should Galanz do to lead the company to greater success in the competitive marketplace? 2 Snapshot of Galanz