毕业论文(设计)房地产开发项目的市场定位研究.docVIP

继续教育暨现代远程教育学院 毕业论文 类　别： 远程-高升本 专 业： 工商管理 毕业设计题目：房地产开发项目的市场定位研究 ＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿ 指导教师姓名： 摘 要 房地产企业是我国房地产企业的主体，占我国房地产企业总数的百分之八十多。房地产开发业是竞争性行业，所需资金量大，资源占用多，而且涉及到社会非常敏感的住房问题。分析我国房地产企业，对促进房地产业和整个国民经济的健康发展，乃至维护整个社会的稳定都有十分重要的意义。当今房地产业竞争越来越激烈。房地产企业在进行市场定位时要充分考虑定位过程中的品牌、超前和创新观念，为自己的商品打造卖点，并采用定性和定量相结合的定位模式。只有通过准确的市场定位，房地产企业才能取得成功。ABSTRACT Real estate business enterprise is corpus that 80% that our country real estate business enterprise, share the country real estate business enterprise the total amount many. The real estate development industry is to compete the sex profession, the funds needed have great capacity, and the resources take up many, and involve the social very impressionable housing problem. Analyze the our country real estate business enterprise the development the trend, to promote the real estate industry to develop with the health of whole national economy, is to support a social stability all contain very important meaning. The now real estate industry competition is more and more vigorous. Real estate business enterprise while proceeding market fixed position want to consider to position the brand in the process and run before well with create the new ideas, create to sell to order for own merchandise, combine the adoption settle the sex with the fixed position mode that fixed amount combine together. Only pass the accurate market fixed position, the real estate business enterprise then can obtain the success. This text sets out from the actual case example, intending to set up to the smooth international bargain in center the wine shop proceed to analyze the argument completely. Pass the typical model case a related suggestion for, putting forward real estate developing profession, face the 2008 letter tighten, appear on market to suffer the with trade the desolate profession turmoil, the real estate business enterprise wants the reasonableness positions, reasonable adjust prope