Lana Synkovska APK 独联体市场的农化品应用概况.pdfVIP

AGROCHEMICALS PRODUCTS APPLICATION IN CIS MARKET Lana Synkovska, Marketing Director APK-INFORM APK-Inform – agri consulting from 1996 • Private and independent, agriculture specialized consulting agency • Full-circle research agency, primary and secondary market data • 80 person staff (25 people call-center and 10 analysts) • We are covering markets of Russia and Ukraine, will target studies in Kazakhstan, Belorussia and Moldova • Head-office in Dnipro city (Ukraine), representative offices in Kiev. Russian office based in Kurks • We produce big annual Panel study Market of CPP and seeds in the Ukraine/Russia” • Our clients are Bayer, Syngenta, BASF, August, Schelkovo, John Deere etc. • Our partners are IFC, World Bank, Kynetec, P+M, Ministries of Agriculture etc. 2 Scope of methodology – go we get the info?  Project based on CATI interviews followed by CATI call-backs  Sample distribution – according to regions, crop size structure and Agroholding membership Method  Data weighting – according to regions, crop size structure and Agroholding membership The representative sample includes - 1800 agricultural enterprises in Russia and 1000 in Ukraine, producing : - Oilseeds (sunflower, rapeseeds, soya) - Cereals (wheat, barley, rye, oat and peas) Sample - Maize + Special crops (fruit, vegetables, potato) and Sugar beet  Fieldwork timing: April– September